Rihanna revolutionized the makeup industry with her inclusive Fenty Beauty launch in 2017. Now, with the announcement of Fenty Hair, she’s poised to dominate the haircare world as well.
As if she wasn’t already doing enough, Rihanna—who recently debuted a honey blonde look—revealed that her secret project isn’t new music, much to her fans’ disappointment, but a haircare line tailored to her ever-changing hairstyles.
“You know how much switching my hair up matters to me,” she shared in an Instagram caption announcing the news. “I’ve had almost every texture, color, and length, from weaves to braids to natural, so I am launching a flexible line of products that not only meets every hair need but is designed to strengthen and repair all types of hair, which is what we truly need!”
On the official Fenty Hair Instagram page, which has already amassed thousands of followers, she encouraged her fans to get creative with their hair without the fear of damage.
“It’s time to play and get stronger by the style 💁🏿♀️”
In a teaser shared on the Fenty Beauty page, Rihanna sports a blonde pixie-mullet crop, expressing her excitement about the launch.
“I waited so long for this moment, and I will finally be able to take care of my hair with the wonderful products of FentyHair 👏🏽❤️💆🏾♂️,” she wrote.
This new venture is expected to significantly boost the billionaire’s net worth. Market researchers at Technavio predict the global hair care market will grow by USD $19.6 billion, reaching USD $107.5 billion from 2022 to 2027.
Fenty Hair is set to launch on June 13th. While it’s unclear if the initial release will be limited to certain regions, given that Fenty Beauty ships worldwide, we’ll definitely be ready to add to cart.
