A Star is Scouted
Some stories begin with an audition. Victoria Amerson’s began with a serendipitous encounter. While living a life far from flashing cameras and runway glitz, she was scouted by Miss Europe to represent Austria. That moment catapulted her into the world of modeling and set her on a path to become a global icon. What followed wasn’t just a modeling career—it was the birth of a legacy.
Vintage Dreams, Modern Vision
Inspired by the cinematic grace of Audrey Hepburn and the bold elegance of Christian Dior’s “New Look,” Victoria decided to do more than wear fashion—she began creating it. Her style drew from the past but spoke to the present, reminding the world that elegance never goes out of style. “In a world of Kardashians, be an Audrey,” she often says, and lives by.
Victoria Amerson GmbH: Elegance with Purpose
Launched in 2025 ahead of London Fashion Week, her brand, Victoria Amerson GmbH, doesn’t just echo classic fashion—it reshapes it. With every stitch, her designs reflect the belief that fashion can be both beautiful and meaningful. Her brand champions sustainability and seeks to reform the industry by placing elegance, compassion, and purpose at its core.
The Woman Behind the Runway
What sets Victoria apart isn’t just her aesthetic—it’s her soul. With values rooted in love, creation, and experience, she leads a life driven by faith in the universe and the belief that every day is a chance to add life to one’s days. Her motto: “You cannot add days to your life, but you can add life to your days.”
Triumph Over Trials
Victoria’s rise hasn’t been without hardship. She is a survivor of Lyme disease, spending five years in and out of hospitals. She also overcame domestic abuse, and today, she stands as a fierce advocate for women’s empowerment and the right to live free from fear. These experiences didn’t break her—they became the foundation for her advocacy.
Beyond the Runway: A Legacy in the Making
From Scranton to London, Milan, Zurich, and Paris, Victoria Amerson has left an indelible mark on the fashion world. Her designs have graced the stages of Cannes Sustainable Fashion Week and LA Fashion Closet, dressing celebrities and dignitaries alike.
Now, her gaze turns toward giving back. In collaboration with Flux Global and the John Fox Foundation, she is working on initiatives that will empower entrepreneurs and provide opportunities to those in underserved communities. In November, she travels to Africa to lay the groundwork for a school of design in Nigeria—a space where future creators can be nurtured.
Redefining Success
To Victoria, success isn’t about awards or headlines. “Success is waking up next to the person you love and falling asleep beside them at night,” she says. “It’s about laughter, tears of joy, and love.”
Victoria Amerson is not just designing clothes
She’s designing a world where elegance is purpose-driven, where vintage style meets modern values, and where every thread tells a story of strength, beauty, and timeless love.
Photography Credit: Lux Ludos
