How It All Started
Lucas Rogerio Rames Ferrarini’s journey didn’t begin with a master plan or childhood dreams of dressing celebrities. Instead, it started in 2016 when he found himself wandering the diverse neighborhoods of London, completely captivated by everything he saw. The street style, the energy, the way different subcultures expressed themselves through clothing—it all fascinated him.
He wasn’t thinking about becoming a stylist back then. He was just a young guy who believed fashion could be something more meaningful than just putting clothes together.
Learning the Craft in Milan
Realizing he wanted to turn his passion into expertise, Lucas made his way to Milan and enrolled at Istituto Marangoni, one of the most respected fashion schools in the world. Milan was intense—surrounded by Italian fashion heritage and academic rigor—but it gave Lucas something crucial: the technical foundation to support his creative instincts.
What he loved most was how the city taught him to see garments as more than fabric and thread. Every piece had potential to tell a story, and every photoshoot could become a narrative.
Creating “Imagines”—His Unique Approach
Lucas has this concept he calls “imagines”—his own word for the multi-layered approach he brings to styling. It’s not just about making someone look good; it’s about creating an entire mood and story through clothing.
He approaches each project like he’s building something architectural. The clothes become the structure, but what he’s really housing is emotion and identity. Whether he’s working with clean, minimal pieces or bold, chaotic looks, there’s always something deeper happening—something you feel before you even realize what you’re looking at.
One of the such moments in Lucas’s recent work features model Jackie Sartori—styled with his signature emotional precision, her photos add a striking dimension to the visual narrative.
How He Works
Ask Lucas about his process, and he won’t give you a step-by-step breakdown. Instead, he talks about energy and intuition. He pays attention to the mood in the room, listens to what the project is really asking for, and tunes into the personality of whoever he’s styling.
For him, the best styling happens when he’s not imposing his vision but rather channeling what wants to emerge. It’s collaborative and intuitive rather than dictatorial.
The X-Factor Moment
Everything shifted when Lucas got the opportunity to work on The X-Factor Music in London. Suddenly, his work wasn’t just being seen in magazines or photoshoots—it was live, on television, reaching millions of viewers each week.
Styling for live performance is a completely different beast. You need to think about movement, stage lighting, how something will look from multiple angles, and whether it will hold up under the pressure of a live show. Lucas thrived in that environment, and it marked a turning point in his career.
Being Selective About Projects
One thing that sets Lucas apart is how choosy he is about the work he takes on. He’s not interested in prestigious projects just for the sake of prestige. Instead, he looks for assignments that have soul—projects where he can tell a meaningful story.
In an industry that often moves at breakneck speed, Lucas has made a conscious choice to slow down and focus on creating work that has staying power. He’d rather do fewer projects that he’s truly excited about than rush through assignments just to keep busy.
Embracing Fashion’s Constant Change
While many people in fashion find the industry’s rapid pace exhausting, Lucas sees it as energizing. He loves how quickly things shift and evolve—new trends, new faces, new ways of expressing creativity. He describes the chaos of fashion as “his kind of poetry.”
Rather than trying to keep up with every trend, he rides the waves of change while staying true to his core philosophy: creating emotional connections through style.
Redefining What Success Looks Like
For Lucas, success isn’t measured by red carpet appearances or celebrity client lists. It’s about resonance—those moments when a photoshoot takes someone’s breath away, when a client feels truly seen and understood, when an image communicates something that words never could.
He’s building a legacy based on transformation—helping people feel more like themselves through the power of styling.
Future Goals
Lucas has his sights set on working with major publications like Vogue, Dazed, Numero, and L’Officiel. But it’s not about ego or status. He wants these platforms because they would allow him to tell his stories to a broader audience and dive deeper into the conceptual work he’s passionate about.
Rather than waiting around for opportunities to come to him, he’s actively preparing—developing concepts and building his portfolio until the industry takes notice.
His Digital Presence
At www.lucasferrarini.com, you’ll find more than just a portfolio. Lucas has created what feels like a personal gallery—a space that reflects his belief that fashion should be personal, poetic, and powerful. He uses his website not just to showcase finished work but to invite people into his world and way of thinking about style.
Looking Ahead
Lucas Ferrarini isn’t trying to predict where fashion is heading—he’s too busy helping to shape it. He works quietly and intentionally, focused on creating looks and images that make people pause and really see, not just the clothes, but something deeper about themselves and the world around them.
In Lucas’s hands, fashion becomes a form of storytelling. And honestly, we could use more storytellers like him.
