Early Beginnings: Modeling for San Francisco Jewelry
Julie’s foray into modeling began early when she worked as a live model for San Francisco Jewelry. Specializing in homemade beaded jewelry, the company participated in trade shows across New York, Las Vegas, Los Angeles, and Chicago. Julie’s job was to showcase the intricate jewelry pieces at these events, offering a touch of glamour to the handmade creations. For years, she dedicated herself to the fashion industry before transitioning into the restaurant business, a shift that would later define another facet of her career.
From Model to Restaurateur: Building an Italian Trattoria
After years of modeling, Julie decided to explore another passion—food. She ventured into the restaurant business, opening her own Italian Trattoria, where she serves as the Executive Chef. Her restaurant has thrived for 20 years, offering a mix of traditional Italian dishes with her own creative twist. Her love for food and hospitality parallels her love for fashion, as both industries allow her to create and innovate. When COVID-19 hit, the restaurant was forced to close its doors for in-person dining, operating only for takeout. But this challenge also presented an opportunity for Julie to rekindle her modeling career.
Rekindling the Flame: Modeling Again in 2021
In 2021, Julie decided to step back into the fashion world after a long hiatus. The pandemic-induced break in the restaurant business gave her the time to revisit her passion for fashion. Competing in the Miss Fashion Global competition, Julie won a spot in the Top 10 in the 40 and over division, an accomplishment she treasures. More than just competing, she became a Proprietor in the pageant, working to recruit women of all sizes and promote body positivity.
Empowering Women Through Fashion
Julie’s work in the Miss Fashion Global competition has given her a platform to champion women’s empowerment and diversity. She is passionate about promoting a message that women of all sizes, shapes, and backgrounds belong in the fashion industry. By encouraging inclusivity and celebrating diversity, Julie is contributing to a much-needed change in how beauty and fashion are perceived.
Collaborating with Sarah Davis: A Journey into Sustainable Fashion
Julie’s role as Creative Director for Sarah Davis, the Proprietor of Sarah Sustainable Fashion, has deepened her understanding and appreciation for sustainable fashion. Sarah’s vision for transforming recycled materials into stunning designs aligns with Julie’s desire to make a positive impact on the environment. Julie has learned to embrace the challenge of turning trash-bound garments into show-stopping pieces. This partnership has allowed her to combine her love of fashion with her commitment to sustainability.
Sustainable Fashion: The Future of the Industry
Sustainability is becoming increasingly important in the fashion industry, and Julie’s collaboration with Sarah Davis highlights the significance of this movement. Sustainable fashion involves creating garments from recycled materials, reducing waste, and minimizing environmental impact. Julie is passionate about working towards a future where fashion can be both beautiful and eco-friendly.
Flexibility and Adaptability in the Fashion Industry
One of Julie’s defining qualities is her ability to adapt to any situation. In one instance, she was scheduled to model for a fashion show, but when the host didn’t show up, she took on the role of hosting the entire event. Julie’s willingness to take on challenges and step up when needed demonstrates her resilience and versatility.
The Power of Teamwork
Behind every successful project is a team of professionals working together, and Julie values the collaborative process that drives her projects forward. From modeling gigs to restaurant management, Julie is surrounded by a supportive team that helps her execute her vision. Whether it’s a new restaurant dish or a fashion show, Julie credits her team for their dedication and hard work.
Motivated by Creativity: The Influence of Sarah Davis
Working closely with designer Sarah Davis has been a major source of inspiration for Julie. Sarah’s ability to turn discarded materials into high-fashion garments has fueled Julie’s own creative energy. The partnership between the two women is a perfect example of how collaboration can lead to innovation.
Defining Success: Hard Work and Perseverance
For Julie, success is not just about achieving fame or recognition—it’s about working hard to make dreams come true. Her journey from jewelry model to executive chef to fashion model reflects her belief in perseverance and dedication. No matter the obstacles, Julie has continued to push forward, achieving milestones she never thought possible.
Celebrating Milestones: Times Square Billboard and NYFW
One of the highlights of Julie’s career was seeing her image displayed on a huge billboard at the M&M Store in Times Square during New York Fashion Week. Walking in NYFW for three consecutive years is another achievement that speaks to her dedication and passion for the industry. These milestones not only reflect her success but also serve as motivation to keep pursuing her goals.
Looking Forward: The Future of Julie Cattaneo
As she continues to grow in both the culinary and fashion worlds, Julie remains open to whatever the universe brings her way. Her passion for sustainable fashion, women empowerment, and creativity will no doubt lead her to more exciting opportunities in the future. Whether she’s in the kitchen or on the runway, Julie is sure to leave her mark wherever she goes.
Credit
Photographer – Matt Sargent
Designer – Sarah Sustainable
MUA – Meredith Wills
