Lauri Simpson’s story begins with the spark of passion for fashion ignited by her mother, Aurea Rivera Moret. With a keen eye for style and a tireless drive, Aurea was not only a source of inspiration but also a mentor and guide who paved the way for Lauri’s career. By the age of 14, Lauri was already stepping onto the runways of Japan, Paris, and Milan, representing top brands that many could only dream of. The love for fashion, combined with the relentless support from her mother, helped her conquer the world of modeling and laid the groundwork for her future as a beauty queen, winning titles like Miss Puerto Rico and Miss International, and making it to the Top 5 in Miss Universe. However, her journey was far from over.
When her children began preparing for college, Lauri decided it was time for a new chapter, one that would blend her passions and create something meaningful. Thus, LS Lauri Simpson was born. This brand is more than just luxury activewear; it’s a fusion of Lauri’s global experiences, love for fitness, and the unique sense of style inherited from her mother. Every piece is crafted to embody the essence of confidence and resilience. Lauri wanted her customers to feel like the best versions of themselves, not only through their physical appearance but also in their mindset and lifestyle.
Fitness has been a cornerstone in Lauri’s transformation, shaping her both inside and out. Training over 5,000 clients in seven years, she witnessed firsthand the power of physical strength to build mental fortitude. This realization was the driving force behind LS Lauri Simpson. The brand was designed not just to look good but to empower people, inspiring them to take action and embrace their fitness journeys with enthusiasm and self-belief. For Lauri, every outfit is like a superhero’s armor, giving wearers the boost they need to conquer their workouts and face their daily challenges with confidence.
LS Lauri Simpson bridges a unique gap in the fashion industry, merging the elegance of high fashion with the practicality of performance wear. Lauri has taken her years of experience from the modeling world and beauty pageants and channeled them into a line that resonates with women of all ages, shapes, and fitness levels. Her goal is to make luxury activewear accessible, stylish, and, most importantly, empowering. When you wear LS Lauri Simpson, it’s more than just clothing—it’s a commitment to embracing your strength and stepping into a version of yourself that’s unstoppable.
A mother of two, Lauri’s children, Angelina and Kiran, are the anchors of her motivation. They have given her the drive to overcome adversity and push through difficult times, teaching her the value of perseverance and love. Their presence in her life has shaped her journey and fueled her desire to create a brand that reflects not just physical beauty but the inner strength of every person who wears it. Lauri’s vision for LS Lauri Simpson is one of empowerment, where every client feels seen, supported, and capable of achieving greatness.
To Lauri, success is not solely defined by accolades or financial milestones. Instead, it’s about living a balanced life filled with purpose and joy. It’s the satisfaction of knowing that her brand is helping people feel better, live healthier, and find their own sense of confidence. Success for Lauri is also in the small, everyday victories—the moments when a client feels proud of their progress or when she sees her children pursuing their dreams with the same passion she has always embodied.
Looking back, Lauri cherishes several milestones that have shaped her life and career. From her time as a beauty queen and her musical debut with the single “Bailamos,” to becoming a fitness coach and entrepreneur, each achievement has contributed to her growth. Yet, the launch of LS Lauri Simpson stands out as a defining moment—a culmination of her experiences, passion, and the desire to give back. It’s a reminder that growth comes from every twist and turn, and that resilience is the true measure of success.
The future looks bright for Lauri and her brand. Her upcoming projects are set to build on the foundation she’s established, including the Lauri Simpson Method, focusing on wellness and renewal. She’s thrilled to co-host the Lifestyle Awards in Barcelona and debut her new collection, Essence by LS Lauri Simpson. Lauri’s role as Editor-in-Chief of Lifestyle Plus Dubai and her contributions to Lifestyle Plus USA keep her connected to the fashion industry while allowing her to continue sharing her vision of beauty, strength, and empowerment.
With the support of her creative team, including photographer Wolfstar and hairstylist Tareq Daifallah, Lauri’s vision continues to evolve, pushing the boundaries of luxury activewear. As she looks ahead, Lauri remains committed to helping people find their own confidence and strength, just as she has done throughout her extraordinary journey.
Credits:
Art Director, Photographer: Wolfstar @styleluxuryphotography
Hair Stylist: Tareq Daifallah @theodurarmani
Dress: Santorini
