Liliya Rogova Tippetts, a fashion and tech entrepreneur based in Monaco, has carved a niche for herself by seamlessly blending her passion for fashion and technology with a commitment to sustainability. Originally hailing from Ukraine, Liliya’s journey took her to the UK for her studies in International Finance and Business Management. She further enriched her knowledge by earning a Diploma in Contemporary Art from Christie’s auction house in London. Her educational background laid a strong foundation for her entrepreneurial path, providing her with a robust understanding of both business and the arts.
Her early career saw her working for a family office in London, followed by a significant role as a contemporary art consultant. As an Ambassador for Contemporary Istanbul in Monaco, Liliya made substantial contributions to the art world, showcasing her versatility and deep appreciation for contemporary art.
Her diverse experiences culminated in the founding of Marli Dresses, a slow fashion label that gave her firsthand insight into the challenges faced by small, independent brands. Notably, Marli Dresses has collaborated with Swedish celebrity Victoria Silvstedt to create the Wild Life limited capsule collection. This collaboration was driven by a shared commitment to protecting nature by slowing down fast consumerism, reflecting Liliya’s dedication to sustainable fashion.
The Birth of Porterium
Porterium is a revolutionary platform that combines traditional e-commerce with a Metaverse space, enabling designers to create digital collections, test shopper preferences, and host digital fashion shows. This innovative approach leverages technology to significantly reduce CO2 emissions and combat the rampant consumption characteristic of fast fashion. Driven by Liliya Rogova Tippetts, Porterium aims to be an accelerator platform to support indie designers in the challenging fashion maze, connecting international independent brands with customers worldwide and empowering eco-conscious communities to promote sustainable fashion and art.
In addition to the marketplace, Liliya launched Porterium Magazine, a publication covering Monaco, Dubai, Miami, and London. The magazine serves as a media powerhouse, addressing all aspects of tech and fashion, and providing additional media support to brands featured on the Porterium platform. This comprehensive approach ensures that independent brands receive the visibility and support they need to thrive in a competitive industry.
Porteriumverse Club: A Community for Creatives
Another innovative aspect of Porterium is the exclusive Porteriumverse Club. This club connects creatives with influencers, industry leaders, buyers, mentors, and more, fostering a supportive community that helps members navigate the complexities of the fashion and art industries. By promoting sustainable and innovative practices, the Porteriumverse Club plays a crucial role in advancing Liliya’s vision for a more sustainable and ethical fashion industry.
Connecting Conscious Shoppers with Eco-Friendly Brands
The devastating effects of climate change have shifted consumer mindsets, making the support for eco-friendly brands more crucial than ever. Eco-conscious consumers, particularly in the realms of fashion and art, are seeking ways to make a positive impact through their purchases. Porterium aims to meet this demand by connecting green brands with customers worldwide. As the first Monaco-based marketplace with global outreach, Porterium empowers eco-conscious communities to promote sustainable fashion and art.
Why Support International Independent Brands?
Supporting international independent brands is essential for several reasons. These brands prioritize slow volume production, focusing on handmade quality and a fairly paid workforce. They create garments designed to last longer, shifting attention from high-street fashion to a more artisanal approach and more curated collections.
Independent brands often use sustainable materials and ethical production practices, mitigating the environmental impact of consumerism and promoting overall sustainability. By choosing these brands, consumers can significantly reduce pollution, conserve natural resources, and minimize carbon emissions. Additionally, supporting such brands encourages market competition, prompting other companies to adopt sustainable practices to remain competitive. Moreover, independent brands often prioritize ethical labor practices and social responsibility, fostering a more equitable and just global economy.
Ultimately, consumers wield significant power. By supporting independent brands, they can drive positive change and contribute to a greener and more sustainable future.
The Rise of Eco-Conscious Consumers
Eco-conscious consumers are deeply concerned about the planet’s future and make informed choices to align their values with their purchases. They drive the demand for sustainable products, shaping the market and influencing companies to adopt more environmentally friendly practices. These consumers actively seek brands that share their values and desire to be part of a community that prioritizes sustainability. Platforms like Porterium facilitate this connection, acting as a bridge between eco-friendly brands and eco-conscious consumers.
Porterium: Empowering Eco-Conscious Communities
The fashion and art industries have significant environmental impacts due to fast fashion and excessive waste, with the fashion industry alone contributing to around 10% of global carbon emissions and the art industry releasing an estimated 77 million tons of CO2 annually. Porterium international fashion brands operate on a drop-shipping basis to bypass warehousing logistics and ship items directly from their ateliers, Porterium facilitates a market shift towards more sustainable practices.
Liliya’s vision for Porterium is clear: “My mission is to push fashion forward by supporting new-generation brands, harnessing the latest technologies, and creating a sustainable and ethical luxury fashion community.” Porterium operates as a community-managed marketplace where customers and brands uphold sustainable approaches and ethics. This model integrates eco-consciousness throughout the marketplace’s processes, ensuring that green brands receive the right spotlight.
A Collective Effort for a Sustainable Future
Supporting eco-friendly brands and connecting with eco-conscious consumers is crucial for protecting our planet and securing a better future. Liliya Rogova Tippetts exemplifies this commitment through Porterium, providing a space for sustainable fashion and art to flourish. By making eco-conscious choices and supporting sustainable brands, we can collectively forge a greener and cleaner future, one eco-friendly purchase at a time.
Photos:
Cover Photo @nesterenko.photo
Article photos:
@kristina__stets
@nesterenko.photo
@anistratova.pro
