Maria Panchuk, also known as Marichka, is an 8-year-old rising star from Ukraine, currently living in Poland since she was 2 years old. A student at Sp13 im. Króla Stanisława Leszczyńskiego in Leszno, she is in the second grade and has a strong passion for learning.
Marichka began her modeling journey at just 4 years old and has since become a standout in the industry. One of the highlights of her career was walking in the prestigious AMR Kids Couture Show in Dubai, which was part of the 2024 Brazil Vogue-presented Fashion Factor Season 9. This event marked a significant milestone in her young modeling career, showcasing her talent to a global audience.
Beyond modeling, Marichka is a multi-talented individual. She enjoys playing the piano and attends music school, where she hones her musical skills. She is also an avid participant in aerial gymnastics and acrobatics. Her language skills are impressive, as she is fluent in Polish, Ukrainian, and Russian, and is actively studying English and Chinese.
In her free time, Marichka enjoys playing tennis, further demonstrating her active and diverse interests. With her talents, hard work, and determination, Marichka is undoubtedly a young star to watch.
Dubai – The glitzy and glamorous world of haute couture received a fresh, youthful twist with AMR Kids Couture’s spectacular presentation at Vogue’s Brazil Fashion Factor Season 9. The Dubai-based luxury brand, led by the visionary designer Akbar Alias Ameer, has made a remarkable mark in the world of high-end children’s fashion, and their latest showcase proved that elegance and sophistication can be perfectly tailored to the younger generation.
With its stunning mix of creativity, craftsmanship, and cultural influences, the AMR Kids Couture collection took center stage at the highly anticipated Fashion Factor event, held at the iconic venue in Dubai. The runway was alive with young, radiant models from around the world, each showcasing the bespoke designs that have earned the brand a reputation for excellence in the global couture scene.
A Vision of Luxury and Craftsmanship
AMR Kids Couture is not just a brand—it’s a vision brought to life. Designer Akbar Alias Ameer, known for his meticulous attention to detail and innovative approach to children’s fashion, has created a collection that embodies luxury at every stitch. Combining traditional couture techniques with modern sensibilities, AMR’s garments feature intricate embroidery, lavish fabrics, and bold, imaginative designs that make each piece a work of art.
“The AMR Kids Couture brand is all about celebrating childhood innocence while integrating the refinement and elegance of high fashion,” says Ameer. “We wanted to create something that’s timeless and beautiful—pieces that not only look stunning but also make every child feel special.”
From the moment the first model and show ambassador the super talented model Allegra from Santa Model school hit the runway, it was clear that this was no ordinary children’s fashion show. The collection exuded a sense of grandeur, with delicate ball gowns, sharp tuxedos, and contemporary pieces that blurred the line between haute couture and playful luxury. The use of luxury , velvet, and tulle, combined with rich embroidery and crystal embellishments, brought an
air of sophistication to the vibrant youth of the models.
A Global Stage for Young Talent
One of the most striking aspects of AMR Kids Couture’s show at Fashion Factor was the diversity of its models. Representing a truly international ethos, young fashion enthusiasts from across the globe walked the runway, showcasing the brand’s global appeal. Each model, regardless of their background, became a symbol of universal beauty and the brand’s inclusive approach to luxury fashion for children.
This global representation reinforces AMR Kids Couture’s commitment to inclusivity, making sure that their designs transcend borders and connect with children from all walks of life. Whether it was a model from Europe, India , the Middle East, or Asia, the runway was a melting pot of cultures, each wearing the signature elegance that AMR Couture has come to be known for.
Dubai’s Fashion Capital Status
Dubai has long been recognized as a global fashion hub, and Fashion Factor Season 9 was yet another reminder of the city’s growing influence on the world of haute couture. The event, which attracts a blend of fashion industry insiders, influencers, and celebrities, continues to be a key moment in the international fashion calendar. For AMR Kids Couture, showcasing their latest collection on such a prestigious platform only reinforced the brand’s position as a leader in luxury children’s fashion.
The success of the show was not just in the impeccable craftsmanship and stunning designs, but in the sense of joy and wonder that the collection evoked. It was a reminder that fashion, at its core, is about self-expression and creativity—and who better to embody this spirit than children.
A Future in Fashion
As AMR Kids Couture looks to the future, there’s no doubt that the brand will continue to redefine what it means to be a young fashion icon. With a growing fanbase and increasing international recognition, Akbar Alias Ameer’s vision is just getting started. The brand is poised to expand further, with plans to introduce new collections, collaborate with global icons, model schools , and reach an even wider audience.
For now, however, the success of Fashion Factor Season 9 has solidified AMR Kids Couture’s position as one of the leading luxury kidswear brands in the world. Through this showcase, the world has had a glimpse into the future of children’s fashion—a future that is bold, beautiful, and, most importantly, couture.
As the final model Allegra from Santa model school took a bow on the Dubai runway, the crowd erupted in applause—a fitting tribute to a brand that continues to inspire and captivate, one young model at a time.
AMR Kids Couture’s latest collection is available online and at select high-end boutiques worldwide. For more information, visit [AMR Kids Couture website].