What happens when the rugged charm of the rodeo intertwines with the glamour of the runway? You get Coastal Smokeshow, the bold new swimwear brand that turned heads and stole hearts at this year’s Atlanta Swim Week. Created by Cambryn Oniszko and Andrea Lasseigne, Coastal Smokeshow is more than just a line of handmade, custom-crocheted bathing suits—it’s a celebration of western culture, resilience, and community.
This October, Coastal Smokeshow didn’t just debut; it dominated. From the electrifying Midnight Masquerade Runway Show at @domaineatl to the vibrant Costume Party at @basils.restaurant, the brand proved that western-inspired swimwear could hold its own on the global fashion stage.
But how did a dream born in the dust of the rodeo arena find its way to the glamorous lights of Atlanta Swim Week?
From Rodeo Dreams to a Coastal Revolution
For Cambryn and Andrea, Coastal Smokeshow isn’t just a business—it’s their story. Both women grew up steeped in the western lifestyle. Andrea, a lifelong cowgirl, spent her youth as a barrel racer before diving into the world of cutting horses, where she learned to breed and raise champions. Iconic stallions like Athena Puddy Cat and Dualin Boon, who brought her family countless accolades, remain part of her legacy. “Watching our foals grow and thrive in the horse world brings more joy than winning any competition,” Andrea shares.
Cambryn, meanwhile, entered the fashion world as a model at last year’s Atlanta Swim Week, never imagining that one year later, she’d be co-creating a brand that would redefine swimwear. “I went from walking the runway to creating something that speaks to who we are as people. Coastal Smokeshow is a piece of our souls,” Cambryn says.
The two first met at a Cowgirls & Dreamers Workshop, a gathering of aspiring photographers and models inspired by western culture. This creative space not only ignited their friendship but also planted the seeds for Coastal Smokeshow.
Atlanta Swim Week: A Debut for the Ages
Coastal Smokeshow’s October 2024 debut wasn’t just a showcase—it was a spectacle. Their unique swim line, featuring custom hand-crocheted bathing suits, seamlessly blended modern style with western flair. The addition of a couple sets brought a fresh and playful dynamic that captivated the crowd.
The energy of the event reached new heights when Victor from Love Island graced the runway, lending his star power to an already unforgettable debut. The response from the audience was electric—proving that Coastal Smokeshow had arrived and was here to stay.
The festivities extended beyond the runway, with a lineup of memorable events:
– 10/23: A stunning launch party at @palosanto_atl, setting the stage for the week ahead.
– 10/24: The Midnight Masquerade Runway Show and After Party, where Coastal Smokeshow took center stage.
– 10/25: The grand finale—a lively Costume Party at @basils.restaurant, celebrating the week’s successes.
Empowered by Community and Cedar Creek Cowgirls
Coastal Smokeshow’s journey has been bolstered by an incredible support system, most notably their partnership with Cedar Creek Cowgirls, led by the inspiring Michelle Bilbrey.
Michelle’s life is a testament to the western spirit. As a former barrel racer turned ranch owner, she and her husband manage a sprawling 3,300-acre cattle and horse operation in East Tennessee’s Sequatchie Valley. With around 800 cows and generations of horse-breeding expertise, Michelle understands the grit and passion that define the western lifestyle.
Her mission? To empower women in the rodeo and beyond. Through her makeup brand, Michelle has become a beacon of confidence and resilience, offering products that endure the toughest challenges while celebrating femininity. “I want to help give you the confidence to conquer anything,” Michelle says.
Her collaboration with Coastal Smokeshow is rooted in a shared commitment to uplifting the western community. Together, they’ve worked to promote causes like breakaway in rodeo, highlighting the skill and determination of women in the sport.
The Magic of Collaboration
The rise of Coastal Smokeshow wouldn’t have been possible without the unwavering support of industry leaders like Maddie Gray. As the visionary behind Atlanta Swim Week’s sold-out production, Maddie gave Coastal Smokeshow the platform it needed to shine.
“We owe so much to Maddie for believing in us and our vision,” Cambryn says. “She gave us the confidence to take this leap, and we’re so grateful for the amazing group of models who helped bring our collection to life.”
The creative spark that first ignited at the Cowgirls & Dreamers Workshops continues to burn brightly, fueling Coastal Smokeshow’s journey and inspiring countless others to embrace their individuality.
The Road Ahead: A Legacy in the Making
Though their Atlanta Swim Week debut was a defining moment, Cambryn and Andrea know this is just the beginning. With their website launch imminent, Coastal Smokeshow is poised to expand its reach, bringing western-inspired swimwear to a global audience.
Their mission extends beyond fashion. By staying true to their roots and collaborating with icons like Michelle Bilbrey, Coastal Smokeshow aims to create a legacy that uplifts the western community and inspires others to chase their dreams.
“We started this brand because we wanted to share what we love,” Andrea explains. “It’s not just about swimwear—it’s about honoring our roots, supporting our community, and telling our story.”
Join the Journey
Coastal Smokeshow invites you to become part of their story. From the arena to the runway, they’re redefining what it means to celebrate western culture with modern flair.
Stay tuned for their upcoming website launch and follow their journey as they continue to make waves—on the coast and beyond.
